It’s hard to spot a good electric toothbrush deal in the UK. Brands tend to set an initial RRP and then slash it by as much as half in sales, so it looks like you’re getting an amazing deal.
The problem is that the sales price is sometimes not much less than the real price and the deal is nowhere near as good as it looks.
But in the Black Friday week sale, we’ve spotted a genuinely good deal on the Oral-B iO Series 5. This electric toothbrush has an RRP of £280 – which, bear in mind, is much more than you should be paying.
While the actual discount is not remotely close to the 68% off that you’ll see on the Amazon product page, if you have a look at Camelcamelcamel – the Amazon price checker website – you’ll see that its average price is £133.04.
For Black Friday, you can pick up the iO5 for just £89.99. The price has never been lower than it is now.
Why choose the iO5? Oral-B’s new line of iO electric brushes are the best we’ve tested in terms of cleaning power. The iO5 has a two-minute brushing timer that alerts you every thirty seconds to move on to the next section of your mouth. It also has a pressure sensor that lights up in red when you’re brushing too hard and green when you get it just right.
Emma Rowley / Foundry
It has five brushing modes (daily clean, intense clean, whitening, sensitive and super sensitive). It’s a smart electric toothbrush as well, and the connected app on your smartphone will give you real-time brushing feedback.
It also has a fun, customisable light ring, which cycles through the colours to let you know when you’ve brushed long enough.
You can read our review to find out more, but our only real reservation with this brush was its high RRP, which won’t be a problem if you nab one in the sale.
To see the best discounts deals across all types of tech, with deals hand-picked by the Tech Advisor team, have a look at our Black Friday hub.
If you want to see which Oral-B brushes we recommend most highly, have a look at our Oral-B round-up, and for advice on what features each model has, check out our complete Oral-B iO guide, in which we compare every model.
More Black Friday Tech Deals
Author: Emma Rowley, Group Home Tech Editor, Tech Advisor
Emma has been a journalist and copywriter for over 20 years and has been testing and writing about home tech and appliances for seven years. She tries out every appliance she writes about at home, and aims to recommend time- and energy-saving products that will last.