In his latest Power On newsletter, Mark Gurman reviews Apple’s AI strategy. Apple’s focus will be on providing users with practical tools. The main iOS 18 apps, Safari, Photos and Notes, will all receive AI implementation.
Apple will use AI to deliver the following new features:
- Photo retouching.
- Transcription of voice messages.
- Suggested replies to emails and messages.
- Automatically generated emojis based on the content of the user’s messages, providing completely new and unique emojis.
- Improved search in Safari.
- Faster and more reliable searches in Spotlight.
- More natural interactions with Siri.
- A more advanced version of Siri designed for Apple Watch, optimized for ‘tasks on the go.’
- Smart summaries of missed notifications and individual messages, web pages, news articles, documents, notes and more.
- Developer tools for Xcode.
AI functions that require less processing power will run on the device, while more demanding functions will be run via the cloud. Apple also expects to be able to utilize its huge userbase.
Apple is expected to show off a lot of its AI capabilities at WWDC 2024.
This article originally appeared on our sister publication Macworld Sweden and was translated and adapted from Swedish.
Author: Petter Ahrnstedt, Contributor, Tech Advisor
Petter has a solid grasp of what is happening in the Apple world, including the latest rumors of upcoming products and services. He previously worked at Apple as PR manager, but in recent years has returned to journalism, where he started many years ago.